This tech recruiting ad was created for trivago and displayed on the Times Square screens in New York. Does it look like tech went wrong? Not by mistake. We aimed to grab the attention of passers-by a 'screen error' in our animation, which was quite surprising on the huge screens of TS, and seemed trivago needed some debugging tech support. Of course in the final scene we revealed the call to action to promote trivago tech jobs. On the days when this ad was displayed, a trivago Hackhaton was also held at the Nasdaq building at Times Square.
Art Direction & Graphics / Katalin Varga
Animation / Roxy Velez
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