Wabi is trivago’s corporate brandmark, created to reflect trivago’s identity and corporate culture. My role as a key designer included concept ideation, design finalisation and implementation on corporate channels.
“Wabi seeks to capture and represent our spirit as a company – fluid and ever-evolving, yet simple, authentic, and imperfect. A modern representation of the trust that unifies us and makes us strong, and the authenticity and diversity of opinions that broaden our horizons. A visualisation of the imperfect detail of raw ideas and the way we evaluate empirical data to find proof and therefore, focus. A way to show that we never stand still. Capturing how we are driven forward by our entrepreneurial passion and continuous learning, from our own experiences and the experience of others – this is Wabi.”
Wabi has been implemented in all corporate channels, including digital, print, and space design.
Along with Wabi a mini corporate design and brand guideline has been developed with instructions of logo usage, color palettes, typography, layout, imagery and more. The guideline can be shared upon request.
The design process to the the final logo was a long journey. Wabi went through many iterations until we found its final shape. You can find more info on the design process of the brandmark here.